AWA Point
Tag: marketing
New Guidelines on Pricing affect Marketing and Promotions in Denmark
On May 28, 2022, the Danish consumer ombudsman published long-awaited Guidelines on price marketing. The Guidelines are identical to
Are companies in control over influencer marketing?
A recent judgement from the Swedish Patent and Market Court of Appeal demonstrates under what conditions an influencer’s posts
Court decisions highlight challenges using copyright to protect designs in Denmark
Two eagerly-awaited decisions from the Danish courts serve as a reminder that registered design rights offer greater protection over
Danish outerwear brand Rains wins court battle against Zara
This case concerns whether three raincoats produced and marketed by Zara infringed on two raincoats from Rains, the Long
Playing with Trademarks – Watch Out
If you ask us, we will say that you shall register your trademark as you use it and use