Category: Interviews

Hedia makes life with diabetes easier

By using personalised patient data, Danish startup entrepreneur and CEO Peter Lucas wants to help people with diabetes to

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Kalle Sax: One to watch

There is always time to follow your dreams. After facing redundancy, Swedish entrepreneur Kalle Sax decided to become a

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Rapunzel of Sweden: What’s in a name?

When Ida Backlund started her own business selling hair extensions online, she soon realised the impact of a name

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Family run company defies odds to beat dairy giant in inspirational trademark case

David vs. Goliath: Small, family-run company Yogiboost’s fight for justice after being sued for trademark infringement by dairy giant

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Spotlight on the IP strategy

Heliospectra’s IP strategy is an important part of the company’s work and has been since the company was founded

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Good relations with local partners – the key to success in China

The steel company SSAB has operations in China and works directly with Chinese partners on IP-related issues. As SSAB

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Trademark protection allowed DEKO to go global safely

With 45 years of experience, 35 of which on the international market, the Danish company DEKO has become established

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