AWA Point
Category: Interviews
Hedia makes life with diabetes easier
By using personalised patient data, Danish startup entrepreneur and CEO Peter Lucas wants to help people with diabetes to
Kalle Sax: One to watch
There is always time to follow your dreams. After facing redundancy, Swedish entrepreneur Kalle Sax decided to become a
Rapunzel of Sweden: What’s in a name?
When Ida Backlund started her own business selling hair extensions online, she soon realised the impact of a name
Family run company defies odds to beat dairy giant in inspirational trademark case
David vs. Goliath: Small, family-run company Yogiboost’s fight for justice after being sued for trademark infringement by dairy giant
Spotlight on the IP strategy
Heliospectra’s IP strategy is an important part of the company’s work and has been since the company was founded
Good relations with local partners – the key to success in China
The steel company SSAB has operations in China and works directly with Chinese partners on IP-related issues. As SSAB
Trademark protection allowed DEKO to go global safely
With 45 years of experience, 35 of which on the international market, the Danish company DEKO has become established