Tag: trademarks

Fatal success

When introducing a product, the company must have as a goal or at least a hope that the trademark

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Changed conditions regarding the possibility to register “geographical” trademarks

As you might have heard before, a fundamental requirement for registering a trademark is that the trademark is distinctive,

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How cool are Converse when your grandma wears them?

The infamous reality star Snooki was caught on tape in the MTV reality show Jersey Shore carrying a high

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Trademark lingo – a hindrance for participation in society?

Swedish media has lately relished in the fact that the language consultants Prodica has made an official complaint with

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The dark side of the Internet

On Friday the 14 June 2013 we participated in a seminar arranged by the Danish PTO in corporation with

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The Olympic Games 2012 – brand strategy

2012 is really an enjoyable summer for sport enthusiasts. EURO 2012 has just finished and the exiting Olympic Games

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The challenge of turning cities into successful brands

From the legal point of view, geographical names don’t make ideal brands. Most trademark laws specifically exclude such names

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At the time, it seemed like a really good idea…

The subject of our latest annual trademark and marketing conference, Årets Mærkedag, was Brand Grooming. The skill of maintaining

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New draft on China Trademark Law

The Chinese authorities recently published the third revised draft of the China Trademark Law for public opinion. The draft

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Are trademarks protected on the Internet?

That’s a question I am often asked by my clients. Every time new top domains are launched many clients

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