AWA Point
Tag: trademarks
Will trademarks go up in smoke?
More than 10 years ago the Tobacco Products Directive (2001/37/EC) was adopted in the EU, and on 26 February
Don’t let your trademark be guillotined!
Throughout history we have learned that revolutions can be very bloody. Or at least, the bloodiest and most horrible
Fatal success
When introducing a product, the company must have as a goal or at least a hope that the trademark
Changed conditions regarding the possibility to register “geographical” trademarks
As you might have heard before, a fundamental requirement for registering a trademark is that the trademark is distinctive,
How cool are Converse when your grandma wears them?
The infamous reality star Snooki was caught on tape in the MTV reality show Jersey Shore carrying a high
Trademark lingo – a hindrance for participation in society?
Swedish media has lately relished in the fact that the language consultants Prodica has made an official complaint with
The dark side of the Internet
On Friday the 14 June 2013 we participated in a seminar arranged by the Danish PTO in corporation with
The Olympic Games 2012 – brand strategy
2012 is really an enjoyable summer for sport enthusiasts. EURO 2012 has just finished and the exiting Olympic Games
The challenge of turning cities into successful brands
From the legal point of view, geographical names don’t make ideal brands. Most trademark laws specifically exclude such names
At the time, it seemed like a really good idea…
The subject of our latest annual trademark and marketing conference, Årets Mærkedag, was Brand Grooming. The skill of maintaining