AWA Point
Tag: Branding
Creating an effective FinTech IP strategy
AWA Asia’s IP strategy and patent team in Beijing looks at the China FinTech market, discusses available IP protection
Branding goes disruptive
The speed of change has never been faster, and the safest route towards going out of business is to
How cool are Converse when your grandma wears them?
The infamous reality star Snooki was caught on tape in the MTV reality show Jersey Shore carrying a high
The challenge of turning cities into successful brands
From the legal point of view, geographical names don’t make ideal brands. Most trademark laws specifically exclude such names
At the time, it seemed like a really good idea…
The subject of our latest annual trademark and marketing conference, Årets Mærkedag, was Brand Grooming. The skill of maintaining