Tag: Branding

fintech

Creating an effective FinTech IP strategy

AWA Asia’s IP strategy and patent team in Beijing looks at the China FinTech market, discusses available IP protection

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Photo by Wells Baum

Branding goes disruptive

The speed of change has never been faster, and the safest route towards going out of business is to

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How cool are Converse when your grandma wears them?

The infamous reality star Snooki was caught on tape in the MTV reality show Jersey Shore carrying a high

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The challenge of turning cities into successful brands

From the legal point of view, geographical names don’t make ideal brands. Most trademark laws specifically exclude such names

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At the time, it seemed like a really good idea…

The subject of our latest annual trademark and marketing conference, Årets Mærkedag, was Brand Grooming. The skill of maintaining

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