Protection services available for top-level adult domains

In Insights

5 September, 2019

ICM Registry, operator of sponsored top-level domains (sTLDs) such as .XXX, .PORN, .ADULT and .SEX, has launched a blocking service allowing trademark holders to protect their brands from top-level adult domains.

AdultBlock and AdultBlock+ ensure trademarks cannot be registered under the four adult-related sTLDs. A service was previously available for the .XXX sTLD, but that service will cease to operate in 2021 and will be replaced by AdultBlock and AdultBlock+ which offers extended protection.

Introduced in 2011, the .XXX protection service was a success with brand owners signing-up to avoid any association with adult content. Such blocking services typically provide protection at a lower cost compared to defensive registrations.

AdultBlock and AdultBlock+ automatically blocks any brand owner’s trademarks that are subscribed to the protection service. The + version offers protection against look-alike variations that are confusingly similar to brand names and also covers uppercase and lowercase variants.

The new service includes premium names and can be transferred to different registrars. It is offered for 1, 3, 5, or 10 years at a time. Brand owners have to be registered with the Trademark Clearinghouse (TMCH) or protected by the current .XXX service.

Under such blocking services, trademark owners do not purchase the rights to use the domain names and cannot be used or activated on the internet. However, blocking prevents others from registering the domain names and using it for purposes that could have a negative impact on a brand.

 

Sannah Westerland is the Chief Marketing Officer at Dotkeeper (Part of the AWA Group). If you have any questions on the new protection services or how they can fit into an effective domain and branding strategy, please reach out to her using the contact information below.

You may also be interested in:

Bad news for WhatsApp as Norwegian Board of Appeal refuses to register logo

With a reported total of more than 500 million users globally, many of us will have used or at

Read more...

The Busines of IP – Understanding and Creating Value: Part 1 – Venture Capital

In this six-part series, Anders Isaksson explores some of the key factors and motivators for why companies small or

Read more...

Protecting Biological Drug Innovations

  Learn how to protect biological drug innovations during this webinar from Stockholm Science City (In Swedish). Ulrika Munter and Nora Spjuth share their experiences

Read more...

Mobile Sliding Menu