The business environment is changing and the impacts can be felt in the commercial role and management of intellectual property. Head of AWA Strategy, Henrik Olsson will address these changes from a point of view of how companies are being affected in terms of intellectual property management. Companies will need to adapt internal and external ways of working to ensure commercial traction. It is no longer enough to have an IP strategy in place, companies need to do more in the changing business environment.
Maintaining Traction in Commercial IP Strategy and Daily IP Operations
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