Explores the essentials when it comes to IP and domain names for start-ups and scaleups. An expert panel focuses on practical advice and business tools available in terms of branding and trademarks, innovations and patents as well as digital assets like domain names. Hosted by value creation specialist Cathrin Johansson with expert panellists Kristian Martinsson and Joacim Lydén from AWA and Richard Magnusson from Dotkeeper.