Five things you (probably) didn’t know about online music behaviour

In AWA Tips

12 October, 2018
Online music

New statistics just released from IFPI (International Federation of Photographic Industry) reveal the true nature of our online listening habits.

Did you know that…

  1. We listen to music 17,8 hours per week on average. The car is the most popular location for enjoying some fine tunes;
  2. If you’re young, you’re more likely to listen to music through on-demand streaming. A total of 57% of all 16-24 year olds uses paid audio streaming services;
  3. People generally like local music, especially in France where 69% of the consumers listen to Variété Française;
  4. YouTube is a popular way of listening to music. Nearly half of all time spent listening to on-demand music is via YouTube;
  5. Even though many use on-demand music services, like Spotify, copyright infringement remains a serious issue with 38% of consumers obtaining music through online piracy sites.

Source: International Federation of Photographic Industry (IFPI)

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